Since that release Google have received lots of positive feedback through Google’s sandbox URL by website users and online marketing professionals. Since Matt Cutts announced the rollout of the Google Caffeine update, I have noticed that Google have taken the sandbox URL down, which seems strange to me.

With website owners and online marketers already anxious around this time of year due to the increase in seasonal shopping and the knowledge the impact Google’s Florida update had on retailers at this time in 2003, Google have decided that the majority of the Google Caffeine update will be rolled out after the seasonal holidays.

Matt Cutts explains“I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays. Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over.”

Although both Matt Cutts and Google have indicated that there is unlikely be an obvious change in search results, I believe any time that an algorithm is updated the results will change even if that change is extremely small. So online marketers be warned!

Have you tested Google Caffeine’s update with your website or clients sites? Does it have an impact on your results? Let me know your thoughts.